If Regan Holt, CEO of Uprising Tech, has her way, she will make the user interfaces of CRMs almost invisible to the user. She says that the user experience should dictate how CRMs are designed. She knows a few things about this. She worked as an advancement services professional for many years at Northwestern. Then started her company to create a Google-like interface for fundraising professionals to search for prospective donors by interests.
In this talk, you will learn about her vision for fundraising and its CRMs.